[Click here to view the video in this article]
Everyday, at least two rhinos are killed for their horns in South Africa.
Rhinoceros horns are sold on the black market for more than US$60,000 per kilogram—as a cure for everything, such as cancer, and as a vitality tonic.
To protect one of the country’s national symbols, and as a bid to save the endangered animal, creative agency TBWA South Africa gave the age-old postage stamp a redesign to send a message in an impactful way.
With gory imagery of the damage poachers leave behind (rhinos left to die, with bloody stumps in place of their horns) and the message “say no to rhino horn”, the humble postage stamp was turned into a weapon to fight rhino poaching.
When letters were attached with the graphic stamps—mainly to China, Vietnam and Thailand, the countries that create the demand for the rhino horns—the recipients would be informed and shown what’s happening to South Africa’s endangered plant-eating mammal.
[via Creative Review]
Everyday, at least two rhinos are killed for their horns in South Africa.
Rhinoceros horns are sold on the black market for more than US$60,000 per kilogram—as a cure for everything, such as cancer, and as a vitality tonic.
To protect one of the country’s national symbols, and as a bid to save the endangered animal, creative agency TBWA South Africa gave the age-old postage stamp a redesign to send a message in an impactful way.
With gory imagery of the damage poachers leave behind (rhinos left to die, with bloody stumps in place of their horns) and the message “say no to rhino horn”, the humble postage stamp was turned into a weapon to fight rhino poaching.
When letters were attached with the graphic stamps—mainly to China, Vietnam and Thailand, the countries that create the demand for the rhino horns—the recipients would be informed and shown what’s happening to South Africa’s endangered plant-eating mammal.
[via Creative Review]