In a bid to make Yahoo “cool again”, Yahoo CEO Marissa Mayer is supposedly trying to acquire micro-blogging platform Tumblr in a $1 billion acquisition deal.
According to Yahoo CFO Ken Goldman, he said that Yahoo had an “aging demographic” and needed to “attract more users from the coveted 18-to-24-years-old age bracket”.
Believing that their answer lies in Tumblr, AllThingsD reported that Mayer has always been interested in the New York-based blogging service and that she has “met with its top execs, including founder and CEO David Karp”.
“Such an acquisition could be just what CEO Mayer has been looking for to turn around Yahoo’s momentum; Tumblr has the potential to excite engineering/Silicon Valley community (even though it’s based in New York’ while recapturing the imagination of advertisers, who have grown to view Yahoo as big but stale,” wrote AdWeek.
What do you think? Should Yahoo acquire Tumblr?
[via AllThingsD and AdWeek]