To show how eyewear changes a person’s face, Seoul, Korea-based glasses brand grafik:plastic has come up with clever packaging for its line of glasses.
Photos of people are printed on the paper holders of the glasses, and put into the see-through plastic cases—to effectively show how the glasses give its wearer a new look.
The packaging is also accompanied by a cleaning cloth that reads, “I can see clearly now”.
To make things even more interesting and interactive, grafik also invites its customers to have their faces printed on their own packaging and paper bags, that would be distributed to other customers when they buy their own pair of glasses.
[via The Dieline]