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The creatives at McCann, Chile have come up with a way to help Coca-Cola promote a healthier lifestyle.
A taxi was equipped with a bicycle pedal attached to a machine which calculated the discount the passenger was entitled to as he pedaled.
If the passenger stopped, the discount would decrease, somehow making exercise a lot more fun because of its monetary benefits.
View this campaign at work below.
[via Ads Of The World and Terra TV]
The creatives at McCann, Chile have come up with a way to help Coca-Cola promote a healthier lifestyle.
A taxi was equipped with a bicycle pedal attached to a machine which calculated the discount the passenger was entitled to as he pedaled.
If the passenger stopped, the discount would decrease, somehow making exercise a lot more fun because of its monetary benefits.
View this campaign at work below.
[via Ads Of The World and Terra TV]