Due to the harash winters, many people in Stockholm are unable to work for six months a year.
One can imagine that this is especially difficult for the homeless, so the Swedish Magazine, Situation Stockholm, has decided to help.
As many homeless people eke out a living by selling the magazine, the publication decided to use the “resumes” of these homeless people as billboards.
These “resumes” chronicle the life stories of these people, showing that they are in need of help.
A lot of attention was given to this ad campaign, and we hope that these homeless people managed to get the aid they needed.
Isn’t it wonderful when companies reach out to help others?
[via I Believe In Advertising]