Website ‘The Urban Type Experiment’ is run by an art director who redesigns signs for the homeless in Chicago.
Having noticed the abundance of less fortunate people on the streets when he moved to the city last year, he set out to see if design could have an impact on the people who are most ignored.
After meeting someone new, he spends the week hand lettering a new sign and his blog chronicles whether any difference in awareness was noticed.
Visit his blog to learn more.
[via The Urban Type Experiment]