[Click here to view the video in this article]
Dulux has followed up its Prohibition-inspired ad from last year with a dystopian spot that brings to mind a science fiction-esque Pleasantville.
Created by BBH London, the ad is set in a futuristic universe where color is banned. It follows a young man who encounters a “color rebel”, and discovers a secret underground world bursting with vibrant hues.
At the end, a link pops up directing viewers to the Dulux website where they can explore an interactive version of the ad, and learn more about paint colors.
Watch the dull, all-white metropolis come to life in the ad below, and check out a making-of video after.
[via Fast Company, video via Dulux UK]
Dulux has followed up its Prohibition-inspired ad from last year with a dystopian spot that brings to mind a science fiction-esque Pleasantville.
Created by BBH London, the ad is set in a futuristic universe where color is banned. It follows a young man who encounters a “color rebel”, and discovers a secret underground world bursting with vibrant hues.
At the end, a link pops up directing viewers to the Dulux website where they can explore an interactive version of the ad, and learn more about paint colors.
Watch the dull, all-white metropolis come to life in the ad below, and check out a making-of video after.
[via Fast Company, video via Dulux UK]