16 March 2015

Fascinating Video Reveals Why You Tend To Overshop in IKEA

If you find it hard to stick to your budgets and shopping lists every time you drop by Swedish furniture megastore IKEA, there might be a few reasons that explain why you tend to overshop.

Time has created a fascinating video that takes you through an IKEA store in Brooklyn, revealing how the meandering paths in its layout trigger your impulse buying habits.

To help you shop better and smarter, writer Josh Sanburn recommends simple tips like bringing only cash and utilizing the various shortcuts within the store.

To find out how IKEA influences you to add more items to your cart, watch the video below.

[via Time, images via video screenshots]