Image via Joyrich
It is a very common and popular practice for fashion houses to stamp their logo onto their merchandise—however, a more recent trend in the industry has given a more unconventional twist to this use of logos.
Instead of flaunting their own logos, fashion designers have been putting the logos of other non-fashion brands onto their clothes, bags, shoes and accessories.
For instance, Opening Ceremony recently unveiled a collection that features retro Kodak branding, while Joyrich has printed the famous logo of Coca-Cola onto its streetwear pieces.
While you may think that this seems to a blatant copyright violation, it is actually quite all right for fashion brands to use others’ logos in this way if a licensing deal is in place.
Read more about this unlikely fashion trend here—what do you think of it?
Image via Opening Ceremony
Image via Opening Ceremony
Image via Joyrich
Image via Joyrich
[via Refinery 29]