4 March 2015

Heart-Warming Ad Reminds Us That ‘Before Anything Else, We Are All Human’

[Click here to view the video in this article]

Challenging the implicit biases that people have of others is this recent campaign by the US-based Ad Council.

Titled ‘Love Has No Labels’, the heart-warming spot features people of various races, religions and sexualities displaying their love for each other.

Ad Council’s president and CEO Lisa Sherman said, “We decided to take this on because we felt it was very important to encourage people, all Americans, to examine their unconscious biases. As much progress as we’ve made as a country, we absolutely still have more work to do.”

The campaign, which also features an online quiz and real-life stories, will run for the entire year—encouraging people to put aside the labels and snap judgments that they make of others.

Watch the ad below and find out more here.

[via Adweek, images via Ad Council]