27 March 2015

How Coca-Cola, Other Top Brands ‘Own’ The Colors In Their Logos

Image: Jon Davis

When you can easily recognize a company based on the colors found in its logo, it shows how well the brand has “owned” these shades in the industry.

Creative Bloq has made an awesome list that features 21 outstanding uses of color in branding, showing us how popular colors like red and blue, and even specific ones like Cadbury’s Pantone 2685C, help the respective brands to stand out.

Citing top brands like Coca-Cola and Starbucks as successful examples, the list also explains why their signature colors work, highlighting the importance of color theory in design and branding.

Head here to read the full post.

[via Creative Bloq]