German digestif Jägermeister has taken handcrafted to a whole new level with its latest drop-dead-gorgeous trio of ads.
Conceptualized by Deutsch New York, they were created by artists Olivia Knapp, Yeahhh! Studios and DKNG Studios, and reflect the brand’s philosophy of heritage, ingredients and process.
They comprise 56 individual wooden parts that fit together like a puzzle, and represent the 56 herbs and spices that make up the drink.
The amazing artworks were then photographed and turned into ads for its ‘56 Parts. Best as One’ multi-platform nationwide US campaign.
Check out more pictures below and view more at Adweek.
[via Adweek]