25 March 2015

Playful Project Pokes Fun At Apple’s ‘Shot on iPhone 6’ Ad Campaign

You might have seen Apple’s recent ad campaign that showcases its favorite shots made by users with the iPhone 6.

While most of the featured images are rather well-composed and poignant, these two creatives felt that Apple might be missing out on the “real” photographs captured by other iPhone 6 users.

Based in San Francisco, Pablo Rochat and Fabio Benedetto have recently left large prints of hilarious bathroom selfies all over the walls of their city for their parody project, ‘Also Shot on iPhone 6’.

Their parody posters were also purposely designed to resemble Apple’s current ads, complete with the signature “Shot on iPhone 6” caption.

“Our thought was that people don’t always take pretty pictures on their phones, so we thought it would be funny to show the other, non-beautiful, photos people take,” said the creative duo, who are currently working in the advertising industry.

Check them out below, or visit their project page for more.

[via The Bold Italic and BuzzFeed, images via Also Shot on iPhone 6]