[Click here to view the video in this article]
After poking fun at McDonald’s with a bunch of Ronald McDonalds, Taco Bell’s latest attack on the Golden Arches takes a sinister turn with a dystopian, propaganda-fueled ad.
In a dig at the fast food chain’s breakfast offerings, the ad portrays Ronald McDonald as a clown-like tyrant who controls the oppressed masses by doling out mediocre Egg McMuffins every morning.
Two rebels break free from their prison and escape to a quaint town where everyone feasts on Taco Bell wraps.
Conceived by Deutsch, the surreal three-minute spot is the highlight of Taco Bell’s new ‘Routine Republic’ campaign.
It’s the second dystopia-themed ad in recent weeks, after Dulux’s futuristic spot that imagines a world without color.
Watch the ad below. Your turn, McDonald’s.
[via Adweek, video via Taco Bell]
After poking fun at McDonald’s with a bunch of Ronald McDonalds, Taco Bell’s latest attack on the Golden Arches takes a sinister turn with a dystopian, propaganda-fueled ad.
In a dig at the fast food chain’s breakfast offerings, the ad portrays Ronald McDonald as a clown-like tyrant who controls the oppressed masses by doling out mediocre Egg McMuffins every morning.
Two rebels break free from their prison and escape to a quaint town where everyone feasts on Taco Bell wraps.
Conceived by Deutsch, the surreal three-minute spot is the highlight of Taco Bell’s new ‘Routine Republic’ campaign.
It’s the second dystopia-themed ad in recent weeks, after Dulux’s futuristic spot that imagines a world without color.
Watch the ad below. Your turn, McDonald’s.
[via Adweek, video via Taco Bell]