18 March 2015

Watch: Man Tricks Art Experts, Asks Them To Review A Cheap Painting From IKEA

[Click here to view the video in this article]

Digital production agency LifeHunters, previously featured for their McDonald's prank, has recently tricked a handful of art experts into reviewing a cheap painting from Swedish furniture megastore IKEA.

According to Boris Lange from LifeHunters, he wanted to find out if these art experts could spot the difference between IKEA’s cheap print and the paintings shown at the Museum for Modern Art in Arnhem.

As featured in the video, Lange told the unsuspecting art experts that the painting was made by famous Swedish artist “IKE Andrews”, before asking them to share their thoughts on the artwork.

Surprisingly, most of them fell for the prank—one even offered to buy it for 2.5 million Euros.

Watch the video below to find out how these art experts reacted to the playful prank.

[via Golem13, images via video screenshots]