To promote retailer Target’s Threshold home décor line, creative agency Deutsch LA built a life-size two-story dollhouse in the middle of New York City’s Grand Central Station.
The 1,600-square-foot giant dollhouse installation located at Grand Central Terminal’s Vanderbilt Hall contains almost 4,000 Target products—from towels and pillows, to couches and tables—that were for sale.
According to Adweek, Target said that visitors can “live our their childhood dreams” as they explore the interior, and even shop for items from mobile devices.
Wouldn’t winning a stay at this life-size dollhouse be a treat?
[via AdAge.com and Adweek]