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Tel Aviv, Israel-based start-up Cups has created an app that lets coffee lovers get as many cups of joe as they like for a flat monthly fee.
At $45 a month, the loyalty card app called ‘Cups’ lets users head to any participating café in Tel Aviv to claim their espresso drinks.
For those that aren’t big caffeine junkies, Cups also offers another loyalty program at $27 for one cup of coffee per day.
Currently, there are 55 coffee shops participating in the loyalty program.
According to Fast Company, the participating cafés are depending on occasional coffee shop patrons, and those who buy cakes and sandwiches to go along with their coffee, to earn money.
What do you think of free-flow coffee for a flat fee—would it work in the long-run?
[via Fast Company]
Tel Aviv, Israel-based start-up Cups has created an app that lets coffee lovers get as many cups of joe as they like for a flat monthly fee.
At $45 a month, the loyalty card app called ‘Cups’ lets users head to any participating café in Tel Aviv to claim their espresso drinks.
For those that aren’t big caffeine junkies, Cups also offers another loyalty program at $27 for one cup of coffee per day.
Currently, there are 55 coffee shops participating in the loyalty program.
According to Fast Company, the participating cafés are depending on occasional coffee shop patrons, and those who buy cakes and sandwiches to go along with their coffee, to earn money.
What do you think of free-flow coffee for a flat fee—would it work in the long-run?
[via Fast Company]