[Click here to view the video in this article]
Car crashes are one of the leading causes of child mortality in Brazil.
To combat this, leading car manufacturer Fiat has joined forces with the DC Comic’s Justice League to ensure children wear their seatbelts.
In the comic-styled advertisement made by Leo Burnett Brazil, Batman, Wonder Woman and The Flash come together to keep children safe with the ‘Hero Hug’—a special seatbelt cover modelled after the hands of a superhero.
The use of superheroes will “encourage children to protect themselves in traffic in a fun and entertaining way” and educate them on the importance of road safety.
Click here to to watch the video:
[via YouTube]
Car crashes are one of the leading causes of child mortality in Brazil.
To combat this, leading car manufacturer Fiat has joined forces with the DC Comic’s Justice League to ensure children wear their seatbelts.
In the comic-styled advertisement made by Leo Burnett Brazil, Batman, Wonder Woman and The Flash come together to keep children safe with the ‘Hero Hug’—a special seatbelt cover modelled after the hands of a superhero.
The use of superheroes will “encourage children to protect themselves in traffic in a fun and entertaining way” and educate them on the importance of road safety.
Click here to to watch the video:
[via YouTube]