[Click here to view the video in this article]
There are few logos that are as iconic or readily recognizable as the Nike Swoosh—however, sporting goods company is not at all precious with it and commissioned Brazilian typographer Marcelo Schultz to give it a makeover.
The result is a vibrant new designs that has been created entirely on Photoshop—obviously inspired by the brand’s famous footwear, these exciting fresh versions of the Swoosh features sneaker-inspired elements like shoelaces and rubber soles.
Schultz has also created a clever typeface that spells out the word “Nike” with what seem to be leather or plastic letters that have been stitched onto canvas.
Watch Schultz work on another design below to get interesting insights into his creative process:
[via Creative Bloq]
There are few logos that are as iconic or readily recognizable as the Nike Swoosh—however, sporting goods company is not at all precious with it and commissioned Brazilian typographer Marcelo Schultz to give it a makeover.
The result is a vibrant new designs that has been created entirely on Photoshop—obviously inspired by the brand’s famous footwear, these exciting fresh versions of the Swoosh features sneaker-inspired elements like shoelaces and rubber soles.
Schultz has also created a clever typeface that spells out the word “Nike” with what seem to be leather or plastic letters that have been stitched onto canvas.
Watch Schultz work on another design below to get interesting insights into his creative process:
[via Creative Bloq]