Believing that the only “real” way to burn calories is to literally burn them, photographer Henry Hargreaves has done exactly that in his latest project.
The food burned in ‘Burning Calories’ are actually made from cake and pastries by Amirah Kassem in a local bakery.
The project reflects the growing problem of obesity.
Hargreaves said, “It is not just in the people you see or the depressing facts about the significant health impact on individuals. Calorific information, driven by the big brother mandates belief that knowledge is power, making it only inevitable to overcome temptation.”
[via designboom, images via Henry Hargreaves]