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One of Robert Henson’s first images uploaded on Imgembed
Long-time advocate of creator’s rights, Picture Archive Council of America’s ex-president Robert Henson has joined Imgembed as the Vice-President of Business Development.
With 15 years of experience under his belt, Henson has had a broad experience in commercial and editorial digital media, specializing in licensing and distribution, and has previously worked at industry leaders, such as Getty Images.
Henson often speaks at conferences about the industry, and actively writes posts on industry trends, technology and issues. At Imgembed, Henson will be responsible in content acquisition, user adoption and thought leadership. He hopes to “deeply embed it as the standard in online image use,” he says.
According to Henson, issues that commonly occur within the industry are: “Attribution”, and “Monetization”.
Though the usage and discovery of images do validate its creators—and validation is important—validation does not address these attribution and monetization issues that evade creators in online usage.
“As images get shared, they find themselves on an increasing amount of websites without any connection to the owner—images get divorced from their rightful owner and online infringement churns,” Henson writes on Imgembed’s blog.
Instead of letting images get lost in the internet from the never-ending sharing and posting, Imgembed solves these issues by empowering creators and users—creators are given control of their content, and users can easily and ethically use content. Usage of the images can be tracked and monetized.
“If that image is yours, it should be known, and if that image is being used, you should have the right to be compensated fairly for it,” Henson writes. “Imgembed, as I do, believes not only in allowing image creators to get the attention and payment they deserve for the use of their images—fairly—but also in the method and technology.
“Imgembed gives you the power to set your own price, and Imgembed secures your attribution on sites that use your image is easier than using an image illegally (without authorization). In an online environment where illegal use profoundly hampers a creator’s rights, Imgembed is a solution without peers,” Henson adds.
Read more on his thoughts about joining the team here.
Robert Henson has fifteen years experience in commercial and editorial digital media, specializing in licensing and distribution. He has held mid and senior-level management positions at industry leaders Getty Images and Blend Images, was a co-founder of boutique agency Evolve Images, and an industry consultant and product developer. Robert was recent president of the Picture Archive Council of America, the trade association for commercial and editorial licensing of visual media. He advocates strongly for the rights of content owners, has spoken at numerous conferences on the industry, and actively writes posts on industry trends, technology and issues.