When used well, content marketing can “drive connection, action, and revenue for organisations”—and according to this infographic by Kapost, a content marketing software platform, “good content marketing live at the intersection of art and science”.
To learn more about how you can use content to spread positive messages about your brand, read this handy piece that breaks down how both the left and the right brains are required to craft successful content that leaves an impression.
From tapping into emotions to recognizing patterns in data, this infographic condenses useful nuggets of information that would be of value to content marketers, strategists or anyone who is involved with brand communication.
Do you lean more towards the art or science in your own work?
Click on image to enlarge
Click on image to enlarge
[via Business 2 Community]