[Click here to view the video in this article]
Hair care expert Pantene has launched a new ad campaign as a follow-up to it’s viral ‘Labels Against Women’ from last year. This time, the brand aims to empower women by urging them to stop apologizing for everything.
The video follows several women in their daily lives where they are portrayed to use “sorry” in their sentences easily.
For example, a woman at work said “Sorry, can I ask a stupid question?” and in another scene, a man accidentally nudges a lady but she is the one who apologizes first.
Through this campaign, Pantene hopes to encourage women everywhere to #ShineStrong because “it’s the strength it takes to realize a dream, to speak a little louder, to stand up for what you believe in and to not apologize for it”.
Check out the campaign below:
[via Adweek, images from Pantene]
Hair care expert Pantene has launched a new ad campaign as a follow-up to it’s viral ‘Labels Against Women’ from last year. This time, the brand aims to empower women by urging them to stop apologizing for everything.
The video follows several women in their daily lives where they are portrayed to use “sorry” in their sentences easily.
For example, a woman at work said “Sorry, can I ask a stupid question?” and in another scene, a man accidentally nudges a lady but she is the one who apologizes first.
Through this campaign, Pantene hopes to encourage women everywhere to #ShineStrong because “it’s the strength it takes to realize a dream, to speak a little louder, to stand up for what you believe in and to not apologize for it”.
Check out the campaign below:
[via Adweek, images from Pantene]