If you work in advertising or are interested in how ads influence people, then you may like Hidden Persuasion: 33 Psychological Influences Techniques in Advertising.
The book details the hidden techniques that advertisers use to influence people, and shows how they are effective on an unconscious level. From well-known visual techniques to remote and obscure ones, this eye-opening tome is accompanied with examples that show you how these methods work.
Leading influencers in the industry have also contributed to the book, adding insight to this intriguing study.
Have a look at this book below or buy it on Amazon.
[via Dexigner]