28 July 2014

Volkswagen Jigsaw Posters Remind Customers To Stick To Original Parts

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To remind customers to stick to genuine, original parts after their car service plan expires, Volkswagen sent them a series of jigsaw posters.



When assembled, customers will realize that one piece of the jigsaw won’t match the rest of the puzzle. The tagline at the bottom reads, “Just because it fits, doesn’t mean it’ll work.”



Volkswagen wanted a simple and effective way to remind customers and mechanics that despite being cheaper, foreign car parts may actually lead to more complicated problems in the future.



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[via Adeevee]