For celebrities who need to evade the paparazzi or for people who are just camera-shy, this new line of clothes will reflect the camera flash and make you almost invisible in photographs.
The idea came to Chris Holmes, DJ for Paul McCartney, when he realized that his performance photos were strange because the camera flash bounced off his reflective clothes.
Clothing company Betabrand has come up with a range of products, including a reflective jacket, infinity scarf and blazer.
Find out more by heading over to their website.
[via Four Pins, Images via Betabrand]