27 February 2015

You Can Now Create Custom, One-Of-A-Kind Shoes With Fabric From Your Couch

[Click here to view the video in this article]

A joint effort between agency Ogilvy & Mather Paris and Vittel will offer new life to your old couch.

The Couch converter service launching 28 February 2015 will offer customers the option to create a custom pair of shoes from the fabric of their own couches. The fun service is a way to literally get consumer off of their couch, the common symbol of laziness and a sedentary lifestyle.

The exclusive service is available in France and Benelux, and will expand to be available in Switzerland and Germany at a later date.

Watch the video below for all the details.

[via Golem13]