Website Boing Boing recently shared a collection of pre-war Japanese beer posters.
Before the Second World War, Japanese beer companies had to use colorful posters as means of advertising—these poster were drawn, painted and lettered by hand.
While beer companies like as Asahi, Kirin, and Sapporo were not known for their richly flavored malted products during that era, they were recognized for their richly evocative imagery used on their posters and postcards.
According to Boing Boing, if you spend enough time studying these posters carefully, you will realize that these brands often had the same girls featured on their posters, donning a different outfit.
Scroll down for a closer look.
[via Boing Boing]