After its clever Chairsutra ad last year, IKEA Singapore is back with another cheeky spot for Valentine’s Day—this time around, they are introducing a new range of “beds”, which are really not beds at all.
Created by BBH Singapore, the ad highlights a small but diverse collection of furniture pieces, including the Norden bench (that has sturdy legs), the Ludde sheepskin rug (that are soft on the knees) and the Strandmon wing chair (that fits two or more).
You should have quickly understood the hidden meaning in this ad—the Swedish company is very subtly telling you to get naughty on things other than beds, so as to freshen things up.
What do you think of this cheeky ad?
[via IKEA Singapore]