To promote the ‘Blind Spot Assist’ feature of its Sprinter model, Mercedes-Benz has unveiled a series of ads that highlights its usefulness.
The ads show motorcyclists holding up giant rear-view mirrors that obscure their bodies, and are accompanied by the tagline “See what your rear-view mirror doesn’t.”
They were created by Hamburg-based agency Lukas Lindemann Rosinski.
For non-drivers who might be wondering why the people featured are all motorcyclists, that’s because they are often victims of road accidents caused by blind spots.
Check out the ads below.
[via Adeevee]