To promote its services and products, Club Geluk did a parody of pin-up girls calendars featuring sexy men posing with props that are made of yarn.
The Amsterdam-based shop came up with the following description for their ‘Club Geluk’s Craftsmen Calendar’: “Darn! Men with yarn. We made this calendar in response to the pin-up calendars you see in automobile repair shops: pin-up girls dragging around tires and other auto parts while showing their sweaty bodies.
So we thought: our textiles and craft shop, which is obviously more of a feminine domain, should have the exact opposite! Therefore, seven sexy men feature our calendar with seven sexy knits!”
Check out more here.
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[via Bored Panda, images via Club Geluk]