23 February 2015

The First Fashion Brand That Allows Customers To Design Their Own Clothes

[Click here to view the video in this article]

London-based fashion brand, Knyttan offers customers a chance to be involved in creating their purchases.

Customers get to choose the design of their product in this made-to-order process. This sheds light and raises awareness about the process as well as about outsourcing production.

By allowing their customers to actively participate in the creation process of their own clothes, and their use of high quality materials such as merino wool, Knyttan guarantees clothes that customers can enjoy for a long time to come.

Watch the video below for more details.

Knyttan - Design from KNYTTAN on Vimeo.

[via iGNANT]