4 March 2015

Inspiring New Campaign Shows Being ‘Like A Girl’ Is Amazing

[Click here to view the video in this article]

Last year, you saw this inspiring campaign that demonstrated how the phrase “like a girl” can have detrimental effects on a young girl’s self-confidence.

To celebrate International Women’s Day, which is happening this Sunday, feminine beauty brand Always has produced a sequel to its previous viral hit.

Created with the help of Leo Burnett, the video shows girls giving a positive spin to the phrase and how being ‘like a girl’ is amazing.

Always’ global vice-president Fama Francisco said, “The theme of this year’s International Women’s Day is ‘Make It Happen’, and that’s exactly what girls are doing by rewriting the meaning of ‘#LikeAGirl’. The new video celebrates amazing young girls around the globe and encourages everyone to continue the movement every day and everywhere, because together, we’re making ‘#LikeAGirl’ mean amazing things.”

Check out the ad below:

[via Adweek, images via Always]