[Click here to view the video in this article]
London-based creative agency POKE collaborated with Make Hackney Sparkle campaign in December last year to make a Rivington Street in London snow.
Posters were put up on the street to encourage people to call a number or check-in on Foursquare—those curious enough were rewarded with a tiny snow blizzard, accompanied with Dean Martin’s “Let It Snow” song in the background.
The magical stunt that aimed to bring smiles to people’s faces was made possible with unique software and electronics, wireless connection, five snow cannons on the rooftops of the buildings.
[via POKE]
London-based creative agency POKE collaborated with Make Hackney Sparkle campaign in December last year to make a Rivington Street in London snow.
Posters were put up on the street to encourage people to call a number or check-in on Foursquare—those curious enough were rewarded with a tiny snow blizzard, accompanied with Dean Martin’s “Let It Snow” song in the background.
The magical stunt that aimed to bring smiles to people’s faces was made possible with unique software and electronics, wireless connection, five snow cannons on the rooftops of the buildings.
[via POKE]