31 January 2013

Singer Alicia Keys Becomes BlackBerry's New Global Creative Director

[Click here to view the video in this article]

The BlackBerry 10 launch announced two important developments for the company: the unveiling of BlackBerry’s latest mobile devices—BlackBerry 10 and BlackBerry Z10—and the launch of singer-songwriter Alicia Keys' alternative career as the company’s Global Creative Director.

While Keys describes her relationship with BlackBerry as ‘long-term’, she admitted to CEO Thorsten Heins that she has used other phones over the last couple of years.

“I always missed the way you organized my life and the way you were there for me at my job. So I started to have two phones, I was playing the field. But then you called and you said you were working it out. And now, we are exclusively dating again.”

Will having Alicia Keys as its Creative Director drastically change how things are going for BlackBerry?

Guess we'll just have to wait and see.

[via ABC News, images via Forbes]