31 January 2013

Homeless People Present Weather Forecast Across Europe

[Click here to view the video in this article]

Creative agency Saatchi & Saatchi Berlin has made a campaign that raises the awareness of homelessness across Europe.

Called ‘Days Of Hope’, homeless people have been recruited to present the weather forecast on European television stations.

These homeless participants would discuss the weather from their perspective—directly conveying the effects of cold and rain in their lives.

The segment is then concluded with the guest anchor asking for donations for ‘Days Of Hope’.

The campaign has already been launched in Romania and Russia, it is set to launch in Germany, Switzerland and Poland within the next few weeks.

Click to watch the video below:

[via Saatchi]