30 January 2013

The Real Fashion Victims

Many shoppers aren’t aware of the non-monetary price that is actually paid for cheap fashion.

The ‘real’ fashion victims aren’t those that follow trends—rather they’re those that are affected by the toxic chemicals (used to make clothes) dumped in the rivers near their home.

These chemicals, from making cheap fashion, pollute the ecosystem, and could cause the people, who live near the contaminated waters, to get cancer or infertility.

To spread the awareness, Greenpeace Netherlands, together with agency Pool Worldwide, created a video and website for a fictitious brand called ‘Fashion Victims’.

At the end of the video, viewers are encouraged to sign a petition to help ‘detox’ fashion.

Watch the video below:

[via Creativity Online and Fashion Victims]