29 January 2013

Popular Online Brands Reimagined As ‘Line-Based’ Logos

Design consultancy Antrepo—who previously designed minimalistic packaging for international brands—has reimagined several online brands with ‘line-based’ logos.

Drawing inspiration from the design of vintage Japanese cameras from the ‘70s and ‘80s, the consultancy applied the ‘line-based design’ to the logos of online brands such as Facebook, Google, Apple and Twitter—giving the logos a clean and minimalistic finish.

“When we take a look at the vintage 35mm cameras, we notice that almost all of these brands use the same style for their logos and typography (line-based logos and extended-outline fonts),” Antrepo wrote on a blog posts.

“The production industry created ‘line-based logos’ for metal bodies, probably to cut down the production costs... we try to see the digital world in the same perspective of this vintage style.”

[via Antrepo]