15 January 2013

Jack Daniels Morphs Its Barrel Into A Drum

[Click here to view the video in this article]







Jack Daniels has taken one of its barrels and transformed it into a snare drum.



The video shows the process of morphing the instrument through the narrative of constant drumming.



The barrel is first stripped into pieces; long wooden sheets which makes the barrel are then cut down.



They are attached together with the drum elements, then finished with a wood burned brand logo.



Click to watch the video below:







































[via Trendhunter]