[Click here to view the video in this article]
To promote its Windows 8 operating system, Microsoft installed a giant slide at the Bluewater shopping center as part of its marketing campaign in the UK.
Providing a fun alternative to the stairs, the mall’s visitors were invited to take a ride down the slide—every slider had their picture taken on their way down and will later receive a photo print as a memento.
Surprisingly, children were not the only ones enjoying this unexpected addition to the mall—many adults and even a few elderly visitors were spotted having fun on the slide as well.
Conceived by London-based social and digital agency Jam, video footages of this well-received publicity event was turned into a commercial for Windows 8—watch it below:
I Believe In Advertising]
To promote its Windows 8 operating system, Microsoft installed a giant slide at the Bluewater shopping center as part of its marketing campaign in the UK.
Providing a fun alternative to the stairs, the mall’s visitors were invited to take a ride down the slide—every slider had their picture taken on their way down and will later receive a photo print as a memento.
Surprisingly, children were not the only ones enjoying this unexpected addition to the mall—many adults and even a few elderly visitors were spotted having fun on the slide as well.
Conceived by London-based social and digital agency Jam, video footages of this well-received publicity event was turned into a commercial for Windows 8—watch it below:
I Believe In Advertising]