‘The Last Billboard’ is a 36-foot-long billboard located at the corner of Highland and Baum in Pittsburgh, Pennsylvania.
Unlike your usual billboards advertising clothing and jewelry, it is free to anyone who wants to use it.
Every month, a different individual is invited to take over the billboard to broadcast personalized messages, which are spelt out using wooden letters that are changed by hand.
This unusual premise has given rise to some creative and unorthodox messages such as “Intellect versus emotion. Intellect wins. Emotion starts crying” and “I wonder some days if Facebook isn’t a broad all encompassing cry for help.”
The designers behind the billboard, Pablo Garcia and Jon Rubin, started the project a year ago and it’s still going strong.
Check out some of the messages that have graced the billboard below. Pittsburgh residents, have you used it before?
[via Lost At E Minor, images via The Last Billboard]