To encourage people to donate their old clothes to the needy and not feed them to moths, Shopping Itaguaçu created a clever ad campaign where clothes were turned into delectable food sculptures.
Made with the help of Brazilian ad agency BZZ Propaganda, the ads feature discarded clothing that have been turned into a hamburger, cupcake, and pieces of sushi.
[via Laughing Squid, images via Ads of the World]