New York City-based design studio SOFTlab has come up with a fun and colorful installation of 20,000 translucent flowers for the Melissa shoe store.
Titled ‘We Are Flowers’, this immersive installation is supposed to show the playfulness of the brand and breathe some life to the store.
The creators also stated that they wanted their audience to experience “the magic of a hanging garden of flowers”.
Check out this cool installation below.
[via Beautiful/Decay]