10 February 2015

Color-Changing Pencils That Help You Test If You Are Stressed Up

Click on image to enlarge

Click on image to enlarge

Branding and communication agency McCann Health (Dubai) wants to demonstrates their expertise in the healthcare industry, so they created an innovative self-promotional kit that brings that message across.

It sent out heat-sensitive pencils to prospective clients—if you hold the pencil and it turns yellow, you are fine; if not, you are probably stressed.

What do you think of these stress test pencils?

[via Creative Review]