20 February 2015

Dove’s New Ad Wants To Change The Way Women Tweet About Beauty, Body Image

[Click here to view the video in this article]

Dove and Twitter have teamed up to create an inspiring 30-second ad that hopes to change the way women talk about beauty and body image on social media.

Called ‘#SpeakBeautiful’, the campaign wants to encourage social media users to stop posting negative tweets about body image, or sharing hate tweets about celebrities walking down the red carpet during special events, such as the upcoming Academy Awards.

As part of the campaign, Dove will be handing over their Twitter account to self-esteem experts on Oscar night, allowing them to respond to negative tweets with positive, empowering messages.

What are your thoughts on this simple campaign?

Watch the video below.

[via Mashable and Time, images via video screenshots]