6 February 2015

Minimalist Video Offers Brilliant Answer To ‘What Is Branding?’

[Click here to view the video in this article]

Designer, branding specialist, and blogger at Fast Company David Brier answers the complex question of “what is branding?” in this video.

The minimalist motion graphics by Saar Oz helps to explain branding in its most fundamental form, and what goes into creating a great branding that would spread like wild fire.

Apart from having the necessary skills—like working with space, color, typography, along with other principles—it takes a genius with “special skill to look at the universe of people and translate that into the universe of visual and written communications”, which would create the magic of branding.

Watch the video below to learn more.

[via David Brier, images via video screenshot]