24 February 2015

This Powerful Child Sex Tourism Ad Highlights The Abuse Suffered By Victims

[Click here to view the video in this article]

To highlight the abuse suffered by child sex tourism victims, international non-governmental organization ECPAT has released a powerful ad that will make you sit up and take notice.

Created by Lowe & Partners Singapore, the ad opens with a young girl reciting a series of phrases in various languages, before revealing that they were lines male sex offenders used on her.

Short and impactful, it gets the message across in an understated way.

Watch the ad below.

[via Ads of the World, video via The Linguist]