30 July 2012

Apple's Latest Ads Make Mac Owners Look Silly

[Click here to view the video in this article]

The new ads for Apple that debuted on Friday featured stand-up comedian Josh Rabinowitz as an Apple Store Genius who solves all Apple users’ problems.

The three humorous spots portray Rabinowitz in silly situations—solving a crisis on a plane, helping an expectant father getting his priorities right, and nicely letting a shopper know that he didn’t actually buy a Mac from the shop opposite—in a tone that’s subtly cocky, and harkens back to the company’s ‘Get a Mac’ ad series.

But while highlighting their employees’ intelligence, Apple has somewhat dumbed down that of Mac owners—making them unable to figure out how to use simple programs that came with the Mac.

[via Apple ]