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New York-based advertising studio, BREAKFAST, has created an interactive ‘reactive super-speed’ electromagnetic dot display to promote TV network, TNT and its newest crime-solving program ‘Perception’.
The display is made up of over 40,000 spinning dots that are capable of flipping from black to white at ‘15 times faster’ than originally designed to, generating an interactive moving image when pedestrians move in front of it.
Through their body movements, pedestrians can ‘erase’ the message on the display board—leaving behind specific clues.
According to BREAKFAST’s website, they said that the screen will not only reflect a unique image of the person walking past it, but they will also be able to hear the spinning dots flipping thanks to its mechanical nature.
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[via BREAKFAST]