24 July 2012

YSL Reveals New ‘Saint Laurent’ Brand Logo

As part of the move to modernize the iconic fashion house—after changing the brand’s name from ‘Yves Saint Laurent’ to ‘Saint Laurent Paris’—the first images of the new Saint Laurent Paris logo has been revealed.

Editor-in-chief of LOVE Magazine, Katie Eleanor Grand, shared a picture of the fashion house’s rebranding on her Instagram that showed of the logo shows ‘Saint Laurent’ in typography.

The August issue of VOGUE Paris also featured a black product box of with ‘Saint Laurent’ in typography with ‘Paris’ written in smaller type beneath, and surrounded by a thick black frame.

However, the iconic ‘YSL’ logo—designed by Adolphe Mouron Cassandre in 1963—will not be completely phased out.

According to The Telegraph, the new logo will only be applied to the house’s ready-to-wear line, and its official moniker will still remain as Yves Saint Laurent.

What do you think of the ‘Saint Laurent’ logo?

[via Telegraph]